D.C.’s Mi Vida Is Opening in Philly

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For the group’s first location exterior the regional D.C. market, Knead Hospitality is bringing its upscale Mexican restaurant Mi Vida to the brand new East Market improvement in mid-2025.

The over 8,000-square-foot restaurant will take up the primary flooring of the event’s 1100 Ludlow Road constructing, together with MOM’s Natural Market. The East Market area is close to Studying Terminal Market, the Pennsylvania Conference Middle, and main resorts, in keeping with Knead Hospitality co-founder Jason Berry.

“It’s within the coronary heart of the vacationer quarter of Philly, and it’s a cool improvement… we predict this can be a good subsequent transfer for us,” Berry advised Eater.

The unique Mi Vida marked Mexico Metropolis-born celeb chef Roberto Santibañez’s first splash in Washington, D.C. in 2018. The collaboration between the restaurant group and Santibañez has grown to 3 D.C. places serving up high-end Mexican dishes like corn truffles topped with caviar, mole-soaked enchiladas, and citrus-spiked tres leches cake. The areas are identified for that includes tree-shaped sculptures with neon flowers, lending to a darkish jungle aesthetic brightened by colourful murals and patterns impressed by Mexican textiles.

Berry and his husband and enterprise accomplice, Michael Reginbogin, toured the Philadelphia area in 2022 and have been negotiating a contract and planning building of the restaurant ever since. They determined that Philly can be the primary cease for his or her enlargement — exterior of the capital area the place they’ve sixteen eating places, together with Mah-Ze-Dahr and Succotash — due to their private ties to Philadelphia. Berry lived in Philly for 2 years whereas attending the Wharton College for his enterprise diploma and Reginbogin lived within the metropolis for a 12 months when he labored for restaurateur Stephen Starr.

“Philly simply looks like a pure match. It’s simple to get to. It’s bought an incredible restaurant scene. It’s bought an incredible neighborhood. It’s heavy in tourism,” Berry stated.

This 12 months’s new Mi Vida outpost can be only the start of their Philly plans, with the group “negotiating a second deal now” to deliver one other considered one of their ideas to the town and a objective of opening as much as 4 new spots within the better Philadelphia space within the coming years.

Past Philly, Knead Hospitality can be breaking into the Virginia Seaside market this 12 months. The group plans to open a fifth Mi Vida and one other location of their steakhouse idea, The Grill, in Virginia Seaside later this 12 months in musical artist Pharrell William’s new Atlantic Park improvement.

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